CDP - search results

In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the...

Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on...

The automotive industry now knows more about which vehicles will and won't be eligible for the electric vehicle tax credits starting on January 1,...

For many years, lead defection has been a frustrating but unavoidable headache for dealers, who have historically lacked the necessary tools to identify consumers...

For dealerships, selling a customer's car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain...

Today's dealers are faced with perplexing operational challenges, yet technology remains the one factor that has managed to bridge the "perfect storm" of artificial...

Auto Marketing Now The importance of proper "hygiene" when using customer data platforms — Brian Pasch Customer data platforms (CDP) have quickly become an important part...

Kain & Co Reimagining what a CDP can do for your dealership – Shaun Kniffin | Germain Motor Co. The Germain Motor Co. has been in...

Wendy Engelhardt is the strategic solutions manager at automotiveMastermind, an industry-leading platform that uses behavioral data analytics to transform dealerships' methods for locating, interacting...

Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today's internet...