Ricky Lopez on driving more Hispanic car buyers to your website and dealership

A post from Think Google says that U.S. Hispanics are ahead of the curve when it comes to digital. It adds, “they lead in adoption of new devices. They are power uses of mobile and over-index in video consumption.” That post was from 2014. Think about how big the numbers are today. Still, Hispanics are somehow vastly under-served by auto retailers. Ricky Lopez, CEO of Hispanic Ad Agency, recently told CBT that if your dealership is looking to engage with Hispanic and Latino customers and you’re not sure where to start, the CRM would be a great place.