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Beneficial Video Marketing Strategies For Your Dealership
Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
How To Improve Cybersecurity and Prevent Ransomware Attacks at Your Dealership...
On today’s show, we’re pleased to welcome Dean Crutchfield, Executive Vice President and Chief Information Officer at CDK Global.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Hi everyone. I'm...
How Ron Marhofer Auto Family Has Continued to Thrive for 100...
After starting as an independent service garage in 1919 and adding its first Chevrolet franchise in the 1920s, Ron Marhofer Auto Family has built...
The 3 Financial Tools Every Dealership Needs
Operating a dealership is fraught with challenges and obstacles that are completely out of your control. Because of that, it’s important to control those...
How to Keep Your Dealership Compliant When Selling Voluntary Protection Products...
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products: A Model Dealership Policy. This policy aims to proactively...
5 Tips and Strategies for an Effective Service Department Mentoring Program
Apprenticeship is a concept as old as time. It used to be that the ONLY way to learn a trade was to serve an...
What Does Staff Turnover Actually Cost the Dealership?
If I asked you whether employee turnover was good or bad you would already know that it’s bad. But there’s a deeper question –...
How Rideshare Solutions Are Providing Alternative Revenue Streams for Dealerships –...
After spending over 30 years in the auto retail industry as the GM for Galpin Motors and overseeing the number one Ford Dealer in...
Modernizing Your Sales Experience in Order to Better Serve Your Customers...
The automotive retail industry is getting more competitive year after year, and it seems like there are new consumer buying trends developing every day....
Signs That It’s Time to Fire Your F&I Manager
‘We have to let you go. Clean out your desk and hand in your keys’.
There isn’t a manager on the planet that has not...