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Google

Google’s Digital Toolkit from International Small Business Week

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Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade –...
Jason Dorsey

Jason Dorsey on How COVID-19 Has Affected Gen Z and Millennial...

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  Jason Dorsey on How COVID-19 Has Affected Gen Z and Millennial Buying Habits On today's show, we're pleased to welcome back critically acclaimed speaker, generational...
CTAs

Effortlessly Improve Your Calls-to-Action (CTAs)

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Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by...
Cox Automotive

Cox Automotive Trims 275 Jobs During Recovery

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Facing a steep decline in revenue since the COVID-19 pandemic struck the United States, Cox Automotive trimmed their workforce by approximately 275 positions on...
F&I

How to Become a Blackbelt in Your F&I Department

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It takes the following things to be wildly successful in your F&I department in 2020:  Best-in-class F&I products attached to the appropriate profit participation...
digital retail

Road to the Sale: The Digital Retail Checklist

Last week we wrote about Selling in the age of COVID and how this changes the traditional Road to the Sale.  The article had...
identity

4 Tips to Protect Your Dealership from Synthetic Identity Fraud

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As if dealerships did not already have enough to worry about as the COVID-19 crisis continues to impact the market…now there is the increased...
engagement

Four Ways to Improve Employee Engagement at Your Dealership

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Employee engagement is an indicator and cause of success. Overall, companies with high employee engagement are 21 percent more profitable than companies with low...
Steve Brown

MADA President Steve Brown Talks About the Current State of Auto...

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Today on CBTNews.com for Tuesday, June 2nd, 2020: MADA President Steve Brown Talks About the Current State of Auto Retail in Michigan On today's show, we...
consistent

Maintaining Level of Service Consistency Through Pandemic Recovery

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Maintaining a consistent level of service at all times is extremely important to the long-term success of your service department. It only takes one...