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train staff

Train Staff with a Sales-Driven Focus

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Every person that works in a dealership environment has an impact on your sales. Parts counter sales, service department repairs and maintenance, and, of...
online community

Building an Online Community

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Referrals. That’s the goal of developing an online community. But a vehicle dealership is vastly different from other types of businesses that have online...

Transparent digital retail is a win for dealerships and customers

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  Consumer apprehension toward car dealerships likely goes way back to the first sale at a dealer. It’s no surprise that people joke that they...
UDAP

20 Things to Know about the UDAP

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KEEPING IT REAL — AND LEGAL By: Jim Radogna Unfair and Deceptive Acts and Practices statutes (UDAP) cover virtually every aspect of a dealer’s sales, finance...

A Smarter Cardinale Group Emerges From Disaster

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Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...