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Is Cost or Affordability the Reason for Declined Service Repairs?
According to NADA Data 2019, revenue in dealership service departments is steadily growing statistic. Between 2013 and 2019, dealerships’ total service and parts sales...
CBT Automotive Newscast: August 10, 2020
Today's Featured Interview:
CBT News Market Update: Jonathan Banks, J.D. Power & Len Short, LotLinx
Looking at the SAAR for July, auto retail came in at...
Adam Marburger on How F&I Managers Can Further Support Salespeople
COVID-19 has dramatically changed almost every department in the dealership and F&I is no exception. Creating a high level of consumer engagement early on...
Carmakers Remain Hopeful Despite Disappointing Q2 Sales Results
Though not unexpected, the continued downward trajectory of car sales this year still hurts. Overall, top brands such as Ford, Fiat Chrysler, and General...
Studies Show Key to Selling is Relationship over Product
The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
Sonic Is Adding EchoPark Used Car Stores – Is This a...
The fifth-largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the pre-owned...
Car Buyers Have Positive Outlook, But Still Show Concerns From COVID-19
There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be...
How Rob Sight Ford is Working Through Challenging Market Conditions
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing...
Modernizing Your Retail Experience
On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...
CBT Automotive Newscast: July 16, 2020
Today's Featured Interview:
Dealer Mario Murgado Discusses Pandemic Challenges and Silver Linings
Keeping continuity within a dealership has possibly never been more difficult. Personnel decisions can...
