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What is your top fraud concern in a COVID environment?
Masks are on at dealerships nationwide, and not just in terms of PPE. For automotive dealers working hard to restart and gain momentum during...
More stories of auto industry players giving back before the holidays
In auto retail, the focus on customer service can provide perspective to dealers and vendors. In an economy that continues to suffer – 26 million...
How to sell change to upper management
Change is never easy, but businesses must evolve to stay relevant. Bob Iger, ex-CEO of Disney mentioned this in his autobiography; Ride of a Lifetime, “Now more than...
Geofencing: The Marketing Technique Other Dealers Use Against You
The concept of geofencing might’ve started as a GPS-based tracking application but it became a marketing technique soon after. The idea is simple: choose...
Dealers United creates holiday marketing offering to help dealers stand out...
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...
CBT automotive newscast: December 3, 2020
Today’s Featured Interview:
Jim Ellis Auto Group CEO Jimmy Ellis gears up for their annual Holiday Giving Campaign
The holidays are very difficult for many families....
Bozard Ford’s Ed Roberts discusses pivoting their service strategy during the...
Across the industry, service directors have often said that qualified technicians are hard to come by. Ed Roberts joined CBT News to discuss his...
Are customers shifting entirely to online car buying? TX dealer Ben...
It may be difficult to find a dealer as unique as Ben Keating. Not only does he operate a successful dealership group, Keating Auto...
CBT automotive newscast: November 25, 2020
Today’s Featured Interview:
Are customers shifting entirely to online car buying? TX dealer Ben Keating weighs in
It may be difficult to find a dealer as...
How car dealers can close out 2020 on a high note...
Today on CBT News, we welcomed Lisa Copeland to the show to discuss the landscape of the automotive industry. Copeland is the founder of...