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Power In Numbers

The Power In Numbers

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J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...

CBT News – April 16, 2015

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On today's show: - Randy Henrick, Associate General Counsel for Regulatory and Compliance Matters at DealerTrack, discusses how you can improve your dealership's data security -...
sell more cars

Off the Hook

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Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...
analytic tools

3 Simple Google Tools That Every Dealer Should Be Utilizing

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Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...
Consumer credit reports

Beyond the Headline

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Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps. BY JENN REID Consumer credit reports...
Constant Change

Constant Change

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The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago,...
Marketing Dollars

Make the Most of Your Marketing Dollars

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Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH You could...
Facebook account

Strategy Before Tactics When It Comes to Facebook

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When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals. BY KATHI KRUSE I’m not...
Customer Service Health

It’s Time For a Customer Service Health Checkup

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Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and...

Showrooming solutions from David Metter of HookLogic

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David Metter, President of Automotive Division for HookLogic, says new data shows validation for what they have been doing. He talks about showrooming solutions...