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complete credit applications

F&I And Sales On Same On Same Online Platform

If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a...
Owner Retention

Owner Retention Versus Owner Replacement

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Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for...
Phone Skills

Phone Skills Remain Critical In An Era Of Digital Marketing And...

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Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

A Smarter Cardinale Group Emerges From Disaster

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Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...
customer connection

High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections...

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Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically,...

Strategize How To Get The Most Out Of Automotive Conference Attendance

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Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH Each month, car...
New Customer Experience

Banking on a New Customer Experience

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Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group....
Power In Numbers

The Power In Numbers

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J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER Want to...
talented workforce

Creating the High-Performance Organization

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Having a skilled and talented workforce is central to a healthy and profitable dealership. BY GREG SMITH Just imagine walking through the doors of your dealership...
Driving Bottom Line

Driving Bottom Line Profits While Maintaining Integrity

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Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...