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Take Steps To De-Mystify New Vehicle Technology For Your Customers
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone...
Do you have a plan for vendors who show up unannounced?
As a dealership, don't you just love it when vendors show up unannounced, doing everything they can to present a product on short notice?...
What To Expect In A Dealership Reimaging Project
Be prepared for extremely detailed project plans and numerous meetings with reviewers, architects and contractors. BY CHIP WALKER
Congratulations! You have made the decision (maybe...
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a...
A View from the Top – Mike Jackson, CEO of AutoNation
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Mr. Mike Jackson, the CEO of AutoNation. We're so happy that you joined us here on CBT News. Thanks very much...
Miami Dealership Group Keeps Expanding Its Reach
Brickell group could open another store in its hometown soon but has designs on more Florida markets. BY JON MCKENNA
Miami-based Brickell Motors is continuing...
Hearing ‘No’ From A Customer Should Never Be Taken As The...
Auto salespeople should adopt six techniques to keep rejection in a proper, and healthy, context. BY GRANT CARDONE
Rejection is commonly defined as dismissing or...
Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA
Dealers and their...
Dealers May Never Have Seen TV Ad Time Competition Like Next...
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO
Sebastian Junger’s 1997 book “The Perfect Storm” describes...
Make Sure Your Dealership’s YouTube Page Offers A Variety Of Videos...
Don’t be stale and predictable; make sure to post product, value, salesperson and testimonial videos. BY LAURA MADISON
The digital movement has transformed automotive marketing....