CBT Now - search results

Needs assessment/evaluation/selection is the roadmap to smart hires and weeding out vendors that don’t fit. BY TOM KUKLA Your dealership has enjoyed solid growth over the...

Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS Having spent nearly 30 years as...

Implement a process to tap new leaders, whether based on gut feel or quantifiable criteria. BY KIRK MANZO Why can some new leaders effectively transition...

It's the middle of summer and you're probably enjoying some cookouts and your nice tan, but has your dealership's fourth quarter crossed your mind? In...

Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA The price tag for Cox Automotive Inc.’s planned...

Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...

It’s not as simple as comparing lower cost of online learning, webinars with whether they will retain material. BY CHRIS ROLLINS Is training of employees...

Dealers should be shifting their marketing strategy to appeal to the segment likely to dominate their business for some time. BY JODY DEVERE Luxury car...

Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN It seems as though you...

If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a...