CBT Now - search results

Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing....

Many parts managers overemphasize wholesale business, at the expense of total dealership profits. BY DON REED What is a dealership parts department’s primary mission? The key...

Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH The dealership’s day began with a...

What do you get when you put a college football coaching great with a luxury car company? Well, you get the Nick Saban Signature...

Shot down repeatedly on the East Coast, she was about to give up when a chance arose to break into ownership. BY JON MCKENNA The...

Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

After a year of automatic matrix-pricing and rounding up to .99, could your gross margin have soared by 50%? BY KEN ROCK Does your parts...

However, the Michigan family business has been repaid, and then some, in utilities savings and favorable publicity. BY MARY WELCH Ryan LaFontaine estimates an LEED...

Don’t Wait Until They Have Picked A Make And Model BY PHIL SURA 72% of shoppers start out open to any brand; dealers have 3 months...