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Lack of support from the top is holding dealerships back on social selling and marketing. BY LAURA MADISON A social media movement is rocking the retail...

Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA Informational kiosks have been on the dealership...

Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH The word “culture” gets thrown around...

Zeigler Auto Group believes recruiting and developing talented staff is essential to growth. BY JON MCKENNA Back in 2004, Zeigler Auto Group ran four stores,...

Using women-centric advertising and sales strategies can help move truck sales, boost profits. BY ANNE FLEMING Truck sales continue to soar nationwide, and while many...

Dealers must employ specific tactics to foster a culture defined by skin in the other manager’s game. I am betting you have experienced this pain...

So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising...

Remember that the RISC is active as soon as the customer signs it, so be deliberate. BY TONY DUPAQUIER As business managers, it is our...

If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK I would encourage...

A variety of reports help identify where a dealer’s website traffic originated, how your results compare, and other key performance metrics. BY AMY FARLEY Digital marketing...