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Digital marketing has become a major component of automotive retail, serving to drive leads, strengthen branding, and broaden the scope of dealers' markets. However,...

New vehicle customers have been calling for a 100% online car buying experience in the for many years, citing the heightened convenience and speed...

AUSTIN, Texas – March 26, 2024 Due to friction created between the various technologies used by original equipment manufacturers (OEMs) and franchise dealers, consumers...

With the rapid onslaught of innovation, technological advancement, and shifts in consumer preferences, dealerships must work harder than ever to stay on top of...

Earlier this week: Pham Nhat Vuong, founder of VinFast, launched V-Green to develop a global EV charging network, aiming to enhance VinFast's market presence...

With the official shutdown of its predecessor last year, Google Analytics 4 (GA4) is now the primary tool for tracking website data and gauging...

Earlier this week: New car prices took another dip, nudging closer to their pre-pandemic norms, especially for electric vehicles, which saw the sharpest declines....

Thanks to efforts from across the car industry, there are an increasing number of women in automotive roles, adding fresh prespectives to the business...

Dealership marketing trends have evolved rapidly in recent years as consumer preferences and industry conditions have changed. With so much to keep track of,...

Television advertisements are a big deal for car manufacturers. Minding our language, and depending on who you ask, it might be fair to say...