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How to “Own the Market”: Toyota Turnaround Yields Happy Customers, Staff,...
When Jonathan (Jon) Waters became an operating partner at McDonough Toyota, just outside Atlanta, he knew he was in a turnaround situation. The dealership...
How Facebook Messenger gets around car buying barriers | WardsAuto: Three Ways...
On today's CBT Newscast for Thursday, October 19th, 2017:
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience...
Jeff Cowan: Is technology replacing the rules of salesmanship? | New...
On today's CBT Newscast for Wednesday, October 18th, 2017:
Jeff Cowan: Is technology replacing the rules of salesmanship?
Have you ever tried to have a discussion...
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...
Are three-day holiday weekends still impactful? | Will self-driving cars improve...
On today's CBT Newscast for Tuesday, October 17th, 2017:
Are three-day holiday weekends still impactful?
We know it's another month from now, but if you haven't...
CDK’s Ron Frey: All the touchpoints consumers are engaged in |...
On today's CBT Newscast for Monday, October 16th, 2017:
CDK’s Ron Frey: All the touchpoints consumers are engaged in
With the amount of research consumers do...
Jeremy Anspach: What the future of digital marketing looks like |...
On today's CBT Newscast for Friday, October 13th, 2017
Jeremy Anspach: What the future of digital marketing looks like
Last week, PureCars acquired Showroom Logic. In...
Meet DealerSocket’s New CEO: Sejal Pietrzak
When changes take place with a tool or process at your dealership, you certainly want to know if things will change or disrupt that...
Meet DealerSocket’s New CEO: Sejal Pietrzak | 10 reasons why the...
On today's CBT Newscast for Thursday, October 12th, 2017:
Meet DealerSocket’s New CEO: Sejal Pietrzak
When changes take place with a tool or process at your...
What’s behind this month’s strong US auto sales? | Words that Sell...
On today's CBT Newscast for Wednesday, October 11th, 2017:
Sally Whitesell: Words that Sell Service
Having the right words to say to an 83-year-old man in your...