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What are the “fundamentals” when it comes to F&I? | This...
On today's CBT Newscast for Monday, October 30th, 2017:
Becky Chernek: What are the “fundamentals” when it comes to F&I?
Remember those things you used to...
David Lewis: The secret to your sales success
If you work at a dealership, you know there can be many pieces of selling a vehicle. However, at the end of the day,...
David Lewis: The secret to your sales success | GM CFO...
On today's CBT Newscast for Friday, October 27th, 2017:
David Lewis: The secret to your sales success
If you work at a dealership, you know there...
Frank Lopes: 3 things dealers want from vendors | Auto Industry...
On today's CBT Newscast for Thursday, October 26th 2017:
Frank Lopes: 3 things dealers want from vendors
At a recent auto retail digital conference, Frank J....
Exclusive Interview with NADA Chairman Mark Scarpelli | Tesla Reaches Deal...
On today's CBT Newscast for Wednesday, October 25th, 2017:
Exclusive Interview with NADA Chairman Mark Scarpelli
CBT's Jim Fitzpatrick invites NADA Chairman Mark Scarpelli to discuss...
How to digitally market to the right people | Mary Barra...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today,...
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How to Give Millennials the Best Dealership Experience
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...
Multi-Touch Attribution?
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch...
When are Millennial shoppers going online to shop? | Drivers Can...
On today's CBT Newscast for Monday, October 23rd, 2017:
When are Millennial shoppers going online to shop?
Due to the amount of data accumulated in the...
