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Getting the Customer to Like You to Close the Deal
You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know...
Rory Vaden: The Key to Success in Auto Retail | Bob...
On today's CBT Newscast for Tuesday, December 12th, 2017:
Rory Vaden: The Key to Success in Auto Retail
CBT's Jim Fitzpatrick discusses the key to success...
How Facebook Awareness Campaigns Affect Your Audience
We’ve all heard about Facebook advertising.  One strategy you might not be aware is awareness ads.  Glenn explains how an awareness campaign can impact...
Will the SUV Car Buying Trend Continue for 2018? | Does...
On today's CBT Newscast for Monday, December 11th, 2017:
Will the SUV Car Buying Trend Continue for 2018?
Joe Gumm sits down with Jessica Caldwell, Senior...
Auto Retail Buy/Sell Index Indicts Changes for Industry
Joe Gumm of CBT News sits down with Erin Kerrigan, Managing Director of Kerrigan Advisors to discuss November’s Kerrigan Index, which provides a special...
Dietmar Exler: Despite self-driving hype, people still like driving cars |...
On today's CBT Newscast for Friday, December 8th, 2017:
Auto Retail Buy/Sell Index Indicts Changes for Industry
Joe Gumm of CBT News sits down with Erin...
The Unintended Impact of Driverless Vehicles
Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible. Â The reason why this is likely occurring sooner...
Bob George, Dealer.com: How to Use Your Data to Convert In-Market...
Joe Gumm of CBT News speaks with Bob George, Senior Director-Products, Websites and discusses how the platform at Dealer.com is meeting the expectations of...
A huge break for dealers in Senate tax reform bill |...
On today's CBT Newscast for Thursday, December 7th, 2017:
Bob George, Dealer.com: How to Use Your Data to Convert In-Market Shoppers and Sell Cars
Bob George,...
How Dealers can Sell Cars with Digital Marketing | GM: Smoothing...
On today's CBT Newscast for Wednesday, December 6th, 2017:
Steve Greenfield: How Dealers can Sell Cars with Digital Marketing
Steve Greenfield, CEO and Founder of CompetitorPro...