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In today's rapidly evolving automotive retail industry, adapting to challenges is crucial for dealerships to stay ahead of the competition. Your dealership’s data is...

Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues his original series...

Auto dealerships are paying close attention to talent management amidst current economic conditions. Without adequate resources, automotive retailers cannot maximize revenue and compete effectively...

On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP systems in the auto industry, along with...

A Customer Data Platform, or CDP, offers dealers the chance to unify their data and use consumer information effectively. While relatively new to automotive...

Inside Automotive Meet dealer Beth Beans Gilbert: The 2023 Barbara Cox Woman of the Year Beth Beans Gilbert, Vice President of the Fred Beans Automotive Group,...

Credit reporting agency Experian recently published consumer data in the electric vehicle market, revealing hidden strengths in the small but thriving segment. According to Experian's...

Inside Automotive New franchise laws in California could affect entire U.S. car market - Brian Maas Franchise law reforms are set to arrive in several states,...

Weekly Roundup: Earlier this week, Tesla CEO Elon Musk revealed the third act of his “Master Plan” during Tesla's annual Investor Day, Rivian tops the...

Despite supply chain shortages improving, new data indicates that some automakers still feel pinched more acutely than others.  Honda informed shareholders that despite the growing...