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blockchain

Blockchain Technology Really Could Be the Next Big Thing

Sparring technology providers makes the blockchain opportunity less clear You’ve heard all the hoopla about cryptocurrency values — the  currency you can’t touch. It’s all...
customer satisfaction

Actions Service Advisors Take to Compound Customer Satisfaction and Profitability

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Being a Service Advisor can be an overwhelming, stressful situation. The job may seem that you are constantly being bombarded with requests, tasks, and...
Holiday Sales

Maximize Your Holiday Sales Marketing

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As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...
PDI system

What is a Pre-Delivery Inspection?

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Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles,...
retention

Driving Customer Retention to Your Dealership

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Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers...
Trophy Nissan

The key to a successful sales team | Trophy Nissan Dealership...

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The key to a successful sales team is to train and coach them to be transparent, forthcoming and listen, says Jennifer Carroll, who oversees...
salesman confidence

What Experienced Car Sales People Know About Confidence

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Experienced salesperson, this article is not for you. You don’t need it, because you’ve learned how to maintain your confidence level. You know a...
technology

What is the Future of Technology in the Dealership?

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A survey conducted by AutoTrader recently has identified that 42 percent of car shoppers use more than one device to research their new vehicle....
Takata bankruptcy

Why Takata’s bankruptcy benefits your service department

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Takata, the Japanese company behind the faulty airbag inflators, filed for bankruptcy protection. Despite the spiraling debt the company has incurred (which is estimated...
newscast

Why customers like and want your inventory | How to Take...

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On today's CBT Newscast for Thursday, June 29th, 2017: Why customers like and want your inventory - Interview with Steve Finlay Jim Fitzpatrick sits down with...