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CBT News – August 24, 2015

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On today's show: David Kain, host of Kain & Co., discusses the future of BDCs and their impact on dealerships Sales Tip of the...

CBT News – August 17, 2015

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On today's show: - Frank Lopes, VP of Forrest and Blake Marketing and Advertising, explains how to attract more recent grads as employees - Sales Tip of the...

Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium

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Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY Have you considered your dealership’s vehicles as valuable media...

How impactful visuals and interactive content are increasing customer satisfaction

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Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...
sell more cars

Off the Hook

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Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...
LED Lighting

Driving Cost Savings with LED Lighting

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New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI When it came time to build a...

CBT News – March 5, 2015

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On today's show: - We continue our discussion with AutoTrader.com President Jared Rowe on streamlining the in-store experience - Daily Tune-up with Jeff Havens on overcoming...

Chris George discusses next week’s “Road To NADA” tour

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One dealership that knows all about the changes needed to be successful with today's mobile consumer is Team KIA of El Cajon in California. The...