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CBT News – August 24, 2015
On today's show:
David Kain, host of Kain & Co., discusses the future of BDCs and their impact on dealerships
Sales Tip of the...
CBT News – August 17, 2015
On today's show:
- Frank Lopes, VP of Forrest and Blake Marketing and Advertising, explains how to attract more recent grads as employees
- Sales Tip of the...
Vehicle Wraps And Graphics Give Dealers A Low-Cost, High-Impact Advertising Medium
Think of your loaner cars and service trucks as mobile brand-marketing messengers. BY CHUCK DE MARTIGNY
Have you considered your dealership’s vehicles as valuable media...
How impactful visuals and interactive content are increasing customer satisfaction
Auto manufacturers (OEMs) have moved away from having an abundance of text and static pictures on their websites, and are instead telling an engaging...
Off the Hook
Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE
If you want to sell more cars, you have to get...
Driving Cost Savings with LED Lighting
New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI
When it came time to build a...
CBT News – March 5, 2015
On today's show:
- We continue our discussion with AutoTrader.com President Jared Rowe on streamlining the in-store experience
- Daily Tune-up with Jeff Havens on overcoming...
Chris George discusses next week’s “Road To NADA” tour
One dealership that knows all about the changes needed to be successful with today's mobile consumer is Team KIA of El Cajon in California.
The...