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Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

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Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their...

CBT News – October 22, 2015

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On today's show: Collin Sewell, President of Sewell Family Companies, shares why the "wow" factor is critical to the customer buying experience Sales Tip...

How a Super Bowl champion is utilizing social media at his...

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We've heard of former athletes who have owned car dealerships, but it is rare to find a Super Bowl-winning player that actually works at...

September 2015 Sales Numbers

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Corinne Lillis and Joe Gumm give you a look at the September 2015 sales numbers. The September 2015 sales totals are: Fiat Chrysler: +13.6% Chrysler:...

CBT News – September 17, 2015

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On today's show: Amy Farley, media and communications manager with Force Marketing, on utilizing online video content Sales Tip of the Day with Glenn...

CBT News – September 11, 2015

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On today's show: AutoNation CEO Mike Jackson shares his sales predictions for the remainder of the year Mike Esposito, President and CEO of Auto/Mate,...
dealership web traffic

Steps To Ensure More Of Your Dealership Web Traffic Is Qualified...

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Emphasize only the cars you want to sell now, reallocate your digital media spend and refine your search terms. BY TIM O'ROURKE Differentiating your dealership from...

Fiat-Chrysler’s unique plan for investing in their employees

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Attracting and keeping quality employees: the goal of all businesses, including dealerships. Well, part of that for Fiat-Chrysler means free college for dealership employees...

CBT News – September 1, 2015

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On today's show: Henry Svendblad, Senior VP of Technology at Digital Air Strike, explains how to increase positive online reviews and capture more leads Michael...

CBT News – August 19, 2015

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On today's show: - Sales expert, speaker, and author Mark Tewart explains why it's so important to stay on top of sales training - Sales Tip of...