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The U.S. retail automotive industry added 110 minority-owned stores in 2022,...
According to the National Association of Minority Automobile Dealers (NAMAD), the automobile industry added an impressive 110 minority-owned stores in 2022. Minority-owned stores now...
Closer look | autonomous vehicles and the uncharted road of data...
The recent congressional hearing on July 26, 2023, reported in Reuters, opened new horizons in the U.S. journey towards autonomous vehicles (AVs). While the session...
California to review vehicle data collection amidst privacy concerns
California regulators are investigating data collection practices used by car manufacturers over privacy concerns.
The California Privacy Protection Agency (CPPA) on Monday announced it would...
Lotlinx expands executive team to help dealers take control of inventory...
Peterborough, N.H. (July 17, 2023) – Lotlinx, the auto industry’s leading VIN-specific data solution for inventory management, expanded its executive team to better help...
Emerging trends in digital marketing and data collection for dealers —...
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined...
Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable...
Types of customer data that will help you better understand and...
Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call...
Data activation in the dealership: Using third-party platforms to boost marketing
Dealers know the importance of collecting and analyzing customer information, but many struggle to understand the complex factors influencing successful data activation. On this...
How this automotive startup is helping consumers and dealers safeguard their...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
Marketing challenges dealers can solve with a customer data platform: Key...
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie...
