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CBT News – June 22, 2015

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On today's show: - Managing Director of AutoPoint, Richard Holland, discusses what might be making your technicians unhappy - Sales Tip of the Day with Jeff Cowan on...

BREAKING NEWS: Cox Automotive to invest in customers and auto industry...

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Strategically combines two industry leaders known for innovation, customer focus and delivering results. Creates broader suite of open solutions that provide greater value to consumers,...
Owner Retention

Owner Retention Versus Owner Replacement

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Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for...
Manage Phone Performance

It’s Impossible For Dealers To Manage Phone Performance Too Aggressively

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CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent...
Phone Skills

Phone Skills Remain Critical In An Era Of Digital Marketing And...

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Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...
bad online reviews

Blowing Off Bad Online Reviews: A Strategy You Can’t Afford

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Customers may volunteer to change them once a problem is fixed, but if they don’t, dealerships must be assertive. BY MARY WELCH When dealing with...

CBT News – May 11, 2015

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On today's show: - Clint Burns, CEO of The Next Up, discusses how geo-fencing technology can make customer demo drives safer for sales associates - Sales...
Customer Touch Points

Consider Cutting Number Of Customer Touch Points In Sales Process In...

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BDC approach just makes younger buyers who crave continuity deal with more people. BY KIRK MANZO Insanity is often defined as doing the same thing...
baby boomer car

Baby Boomer Car market

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BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...
New Customer Experience

Banking on a New Customer Experience

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Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group....