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CRM System

Is Your CRM A Bad Fit Dealership Business Model?

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Warning signs that you should look for a different CRM. BY ZACH KLEMPF Today’s car buying marketplace demands nothing less than a connected, personalized customer experience....

CBT News – September 1, 2015

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On today's show: Henry Svendblad, Senior VP of Technology at Digital Air Strike, explains how to increase positive online reviews and capture more leads Michael...
Parts Pricing Systems

Small Adjustments To Parts Pricing System

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After a year of automatic matrix-pricing and rounding up to .99, could your gross margin have soared by 50%? BY KEN ROCK Does your parts...

Tips to help you achieve the best results in your used...

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Did you know that the used car department is the biggest opportunity for you to increase profitability? There is an art to managing used...

Building a LEED Gold Dealership Was Neither Cheap Nor Easy For...

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However, the Michigan family business has been repaid, and then some, in utilities savings and favorable publicity. BY MARY WELCH Ryan LaFontaine estimates an LEED...

Smart Service Advisor Hires Are Absolutely Critical To A Dealership’s Profitability

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Follow other dealers’ proven steps to recruiting and interviewing promising advisors, and don’t insist they’ve done this job before. BY DON REED This time of...
CFPB Oversight

The New CFPB Oversight Of Non-Bank Lenders: Its Impacts On Dealers...

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At the very least, it means more complexity and cost in the F&I process that dealerships or customers will have to shoulder. BY CLINT...
automotive customer experience

Consider Hybrid Salespeople/F&I Representatives For Your Dealership

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Improve automotive customer experience and pull in more millennial buyers, improve customer experience and increase product sales. BY TONY DUPAQUIER I am seeing more dealers put...
Evaluate A Vendor

Evaluate A Vendor For Any Kind Of Training

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Needs assessment/evaluation/selection is the roadmap to smart hires and weeding out vendors that don’t fit. BY TOM KUKLA Your dealership has enjoyed solid growth over the...

Force Marketing CEO John Fitzpatrick Set to Speak at First Annual...

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ATLANTA, GEORGIA (PRWEB) JULY 29, 2015 Force Marketing is proud to announce that CEO and President John Fitzpatrick will be a featured speaker at the...