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Consider Cutting Number Of Customer Touch Points In Sales Process In...
BDC approach just makes younger buyers who crave continuity deal with more people. BY KIRK MANZO
Insanity is often defined as doing the same thing...
Baby Boomer Car market
BY STEVE HOWARD
According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...
Banking on a New Customer Experience
Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group....
Boomer Car Buyers Are Your Best Bet
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...
Creating the High-Performance Organization
Having a skilled and talented workforce is central to a healthy and profitable dealership.
BY GREG SMITH
Just imagine walking through the doors of your dealership...
Sales Consultant Recruiting Made Easy
Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS
Easily...
3 Tips to Strengthen Your Dealership’s Web Presence
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership.
BY ZACH KLEMPF
Dealerships...
Driving Bottom Line Profits While Maintaining Integrity
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...
Show Me the Money!
Taking a cue from Hollywood could boost your service department’s CSI scores and bottom line.
BY JEFF COWAN
Have you ever watched an older movie and...
At Your Service
Developing a servant-like leadership culture and mindset can transform the service department from a necessary evil into a very profitable, necessary evil
BY MICHAEL ROPPO
Smart...