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3 Tips to Strengthen Your Dealership’s Web Presence
Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership.
BY ZACH KLEMPF
Dealerships...
Driving Bottom Line Profits While Maintaining Integrity
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...
Show Me the Money!
Taking a cue from Hollywood could boost your service department’s CSI scores and bottom line.
BY JEFF COWAN
Have you ever watched an older movie and...
At Your Service
Developing a servant-like leadership culture and mindset can transform the service department from a necessary evil into a very profitable, necessary evil
BY MICHAEL ROPPO
Smart...
CBT News – March 16, 2015
On today's show:
- Shaun Kniffin, Marketing and Technology Director for Germain Motor Company, discusses the marketing shift toward digital
- Daily Tune-up with Joe Verde...
Driving Cost Savings with LED Lighting
New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI
When it came time to build a...
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago,...
The Next Wave of Digital Marketing
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital...
Management-Driven Leadership
If you want to develop a winning team, spend the time and effort coaching and training them. BY JOE VERDE
“It’s better to have one...
Phone-Ups…Does Your Staff Sound Like Everyone Else?
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting them into the showroom....