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baby boomer car

Baby Boomer Car market

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BY STEVE HOWARD According to a study by AARP and J.D. Power, 62.3 percent of all new vehicles are purchased by buyers over 50. People...
New Customer Experience

Banking on a New Customer Experience

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Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group....
Boomer car buyers

Boomer Car Buyers Are Your Best Bet

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62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby...
talented workforce

Creating the High-Performance Organization

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Having a skilled and talented workforce is central to a healthy and profitable dealership. BY GREG SMITH Just imagine walking through the doors of your dealership...
Sales Consultant Recruiting

Sales Consultant Recruiting Made Easy

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Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. BY MARK RIKESS Easily...
Dealership’s Web Presence

3 Tips to Strengthen Your Dealership’s Web Presence

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Having your dealership's web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit your dealership. BY ZACH KLEMPF Dealerships...
Driving Bottom Line

Driving Bottom Line Profits While Maintaining Integrity

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Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...
CSI scores

Show Me the Money!

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Taking a cue from Hollywood could boost your service department’s CSI scores and bottom line. BY JEFF COWAN Have you ever watched an older movie and...
leadership culture

At Your Service

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Developing a servant-like leadership culture and mindset can transform the service department from a necessary evil into a very profitable, necessary evil BY MICHAEL ROPPO Smart...

CBT News – March 16, 2015

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On today's show: - Shaun Kniffin, Marketing and Technology Director for Germain Motor Company, discusses the marketing shift toward digital - Daily Tune-up with Joe Verde...