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Selling in the zone
BY CHRIS SARANCENO
Recently, I came across some old notes I took at a Half-A-Car training meeting about 12 years ago. The notes were centered...
The Myths of Writing Service, Part 2
Don’t let myths about writing service keep your fixed operations from achieving great success. BY JEFF COWAN
You may remember from my article last month,...
Jeff Cowan discusses the mentality needed to hire and retain a...
Just before the NADA convention, the Third Annual "Best Training Day Ever" took place in San Francisco that brought together hundreds of industry professionals...
Using Customer-Centric Websites to Boost Sales
Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI
Dealers hear a great deal about...
Your Post-NADA Vendor Checklist
What to look for when choosing the best marketing vendors for your dealership.
BY AMY FARLEY
If you’re like many dealers across the country, you recently...
Is a Digital Storefront Right for Your Dealership?
Creating a digital storefront could give you the competitive edge you need in today’s market. BY MARK RIKESS
AutoNation recently announced the creation of its...
CBT News – January 28, 2015
On today's show:
- Joe Verde discusses what you need to do once a digital lead walks into your showroom
- AutoTrader.com President Jared Rowe discusses...
Meet 2015 NADA Chairman Bill Fox
Bill Fox, who represents New York’s franchised new-car dealers on the NADA board of directors, will be sworn in as the organization’s chairman at...
Transforming the Customer Experience in the Service Drive
2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY...