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Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...

If customers can complete credit applications and finance paperwork before coming to the dealership, the benefits are tremendous. BY PETE MACINNIS Today’s digital shoppers expect a...

Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH I remember...

On today's show: - How one store's online sales process is leading to success - eLEND Solutions CEO and Founder Pete MacInnis discusses how the CFPB...

Quick self-exam reveals your inclinations as an ‘empowering leader’. BY DON REED As part of the fixed operations profit potential analysis that we conduct for...

CRISP principles for using the phone can easily be taught in-house, and their specific goals are really helpful. BY MIKE HAEG Your dealership has spent...

Dealerships cannot fail to strategize phone connections with customers and prospects, or to follow key rules. BY GRANT CARDONE We all know about instantaneous connection...

Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...

Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH If you stay current reading about business in general or marketing specifically,...

Ducking responsibility is widespread in dealerships, but ending this bad habit is critical to success. BY JEFF COWAN In my work, I constantly observe a “What...