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automotive customer experience

Consider Hybrid Salespeople/F&I Representatives For Your Dealership

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Improve automotive customer experience and pull in more millennial buyers, improve customer experience and increase product sales. BY TONY DUPAQUIER I am seeing more dealers put...
Evaluate A Vendor

Evaluate A Vendor For Any Kind Of Training

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Needs assessment/evaluation/selection is the roadmap to smart hires and weeding out vendors that don’t fit. BY TOM KUKLA Your dealership has enjoyed solid growth over the...

Millennials Expert Jason Dorsey To Be Headline Speaker At CBT Automotive...

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ATLANTA, GA (PRWEB) JULY 21, 2015 Jason Dorsey, one of the world’s leading authorities on how businesses can effectively market to millennials, has signed on...

Nick Saban Highlights Final Day Of CBT Automotive Conference

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ATLANTA, GA. (PRWEB) JULY 13, 2015 Nick Saban of the University of Alabama, a four-time national football championship coach as well as a car dealer,...

Nick Saban Joins CBT Automotive Conference As Keynote Speaker

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ATLANTA, GA. (PRWEB) JULY 10, 2015 Nick Saban of the University of Alabama, a four-time national football championship coach as well as a car dealer,...

Dealer Pricing Transparency And TrueCar Are Debated Without NADA On The...

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Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA Back in 2013,...

Leadership Authority Patrick Lencioni To Give Keynote Address At CBT Automotive...

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ATLANTA, GA. (PRWEB) JULY 08, 2015 Patrick Lencioni, one of the world’s best known writers and speakers on business leadership and management, will serve as...
Mazda Killeen

Dealerships Adjacent To Military Bases Can’t Just Sit Back And Wait...

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Texas Mazda store learns what’s necessary with relationship-building, sponsorships, advertising. BY MARY WELCH With roughly 40,000 soldiers stationed at Fort Hood in Killeen, Texas, about an...
Sales Lead

Dragging Heels On Sales Lead Follow-Up Can Kill Dealerships

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Your people must take a disciplined, structured approach to following up on leads by phone or online. BY GRANT CARDONE The landscape of the automotive...
Fourth Quarter Automotive

Stop Regarding Fourth Quarter Automotive As Hibernation Time

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Dealers who start planning now for aggressive promotion actually can grab big business late in the year. BY JEFF COWAN It seems as though you...