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David reviews his best techniques for overcoming customer objections and how to catch them pleasantly off-guard.

A Recession is Coming By: Jeff Cowan I don’t like talking gloom and doom. However, as a person running a business, I research business indicators to...

Key measures to ensure Service Department Retail Health By: John Fairchild Owners and general managers need to feel the pulse of the Service Department constantly. Service...

      Mark examines his favorite techniques for connecting with customers, and reviews how to better utilize your time to be successful.

Change Is Good If You Embrace It By: Michia Rohssen, Prodigy Cars Judging by the growing trend towards online car buying, it may appear dealerships...

This Profit Plan Gets Results By: Don Reed I’m guessing you may have no idea what a PIP really is so before I get into the...

https://www.cbtnews.com/do-you-have-a-pip-2/

Helping consumers assess risk that drives aftermarket sales By: Jim Maxim Last year, our company pulled data from 270 Fiat Chrysler Automobiles dealers using leading e-menu...

https://www.cbtnews.com/e-menu-pioneering-march-digital-fi-advantages-2/

How to Make the “Hard” Talk Easy By: Chuck Sujansky You know that sinking feeling! Your boss casually mentions that “it’s time for your annual performance...