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A bold move from a top OEM
Report: Takata weighing $1B criminal settlement - Troubled auto supplier Takata is close to agreeing to a criminal settlement of up to $1 billion with...
Auto industry expert’s forecast for sales in 2017
As 2016 draws to a close, the US auto market is on the verge of setting a new sales record, beating last year's mark...
Align Your FI Marketing with Consumers Wants
Bringing Customers Back
By: Glenn Pasch
Fixed operations marketing seems to be a big buzzword for 2017. With sales of new vehicles seeming to plateau, the...
The Business Gods: Go Bold!!
If You Want to Win — Go For It!
By: Jeff Cowan
So you have been in business for a while and you’ve built a name. ...
Decoding the Digital Retailing Puzzle
Balancing the eCommerce Versus Showroom Experience
By: Russ Chandler
For the longest time, consumers who were ready to buy a car physically went to your dealership....
Locking Down Data Security
Important Steps For Every Dealership to Take
By: Barry Carter
We see news headlines daily, for instance: “Credit Card Company Suffers Data Breach” or “Personal Information...
The luxury brand taking on BMW and Mercedes Benz
Report: Google set to enter ride-sharing deal with FCA - Google parent Alphabet plans to launch a ride-sharing service with Fiat Chrysler Automobiles' new...
Interview with Conference Speaker & Marketing Expert Scott Stratten
CBT CEO Jim Fitzpatrick recently sat down with 2017 CBT Conference Keynote Speaker Scott Stratten to discuss his presentation at the 2017 CBT Conference + Expo. Scott’s...
Interview with Digital Marketing Expert and Speaker Ilana Zur
Joe Gumm sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about her session at the 2017 CBT Automotive Conference.
Ilana...
Stop Missing Valuable Leads
One in four car shoppers (24%) make their first contact with a dealership through email, website forms or other digital means, according to the...
