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millennials

5 Ways to Nail Corporate Culture to Attract and Retain Millennials

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You're only as strong as the team that supports you. And many of today's corporate teams are made up of Millennials. When it comes to...
advertisers

As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV

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TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the...
web design

5 quick fixes for your web design

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It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and...
self-driving

Americans Would Pay Almost $5,000 More for a Self-Driving Car

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The average driver would be willing to pay nearly $5,000 more for a fully self-driving car, a new report finds. Researchers from Cornell University found...
millennial gap

Bridging the Millennial Gap Through Better Service

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The Millennial has proved to be an elusive customer for dealership service departments, as evidenced by low rates of retention and loyalty. This generation...
recruiting

12 Tactics for Recruiting Young Salespeople

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Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention rate. Easily the biggest challenge...
electric vehicles

Electric vehicles still in demand despite lower gas prices

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With gas prices falling and remaining under $2.40, you'd probably expect the need for electric vehicles to fall as well. However, according to a...
express service

Is Your Express Service Actually Express?

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  Today Becky talks about Express Service as a way to build growth in your service departments numbers and profits.  This is a big need...
newscast

Daily Newscast: Jeff Dyke: One price environment promotes healthy culture at...

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  On today's CBT Newscast for Monday May 8, 2017:  One price environment promotes healthy culture at EchoPark – Jeff Dyke Interview On a recent visit to...
KPI

View-Through Attribution: The most important KPI you’re probably not using

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When it comes to effectively measuring the performance of your marketing, key performance indicators (KPIs) are extremely important. It is vital to have a...