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AI for Dealerships: Futuristic Tools to Improve Sales Right Now
If your dealership has been hearing a lot about artificial intelligence, or AI, you’re in good company. The term crops up a lot, especially...
WardsAuto: Steve Finlay on the Future of Dealerships
The advancements in technology, changing trends, and a new workforce, the future of dealerships could be very different from what they are now. Joe...
WardsAuto: Steve Finlay on the Future of Dealerships | Get Customers...
On today's CBT Newscast for Friday, May 26, 2017:
WardsAuto: Steve Finlay on the Future of Dealerships
The advancements in technology, changing trends, and a new...
Get Your New Hires Productive on the Sales Floor Quickly
The statistics have been consistent for the past several years. Salesperson turnover rate was 67 percent in 2016 overall with non-luxury brands experiencing a...
WardsAuto: Three Easy Steps for a More Efficient Dealership
Selling cars is getting tough, and dealers increasingly are focusing on the fixed-ops part of the business – the parts and service side that...
With 38 franchises, How Holman Automotive Drives Growth
Brian R. Bates is President and CEO of Holman Consumer Services. He started his career as a service writer intern at Holman Ford and...
Is Content Marketing For Your Dealership?
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
Jeff Dyke: How Sonic Automotive handles inventory | 5 Secrets to...
On today's CBT Newscast for Monday, May 22, 2017:
How does Sonic Automotive handle inventory? – Interview with Jeff Dyke
On a recent visit to Sonic Automotive’s...
Hint to electric car dealers: Charge up before the test drive...
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and...
WardsAuto: Auto Dealers Who Master New Rules Will Win
The auto industry works hard to understand consumers, including why, where, when and how they shop.
The problem is consumers keep changing the rules. Today,...