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artificial intelligence

AI for Dealerships: Futuristic Tools to Improve Sales Right Now

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If your dealership has been hearing a lot about artificial intelligence, or AI, you’re in good company. The term crops up a lot, especially...
future

WardsAuto: Steve Finlay on the Future of Dealerships

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The advancements in technology, changing trends, and a new workforce, the future of dealerships could be very different from what they are now. Joe...
newscast

WardsAuto: Steve Finlay on the Future of Dealerships | Get Customers...

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On today's CBT Newscast for Friday, May 26, 2017: WardsAuto: Steve Finlay on the Future of Dealerships The advancements in technology, changing trends, and a new...
new hires

Get Your New Hires Productive on the Sales Floor Quickly

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The statistics have been consistent for the past several years. Salesperson turnover rate was 67 percent in 2016 overall with non-luxury brands experiencing a...
efficient

WardsAuto: Three Easy Steps for a More Efficient Dealership

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Selling cars is getting tough, and dealers increasingly are focusing on the fixed-ops part of the business – the parts and service side that...
Holman Automotive

With 38 franchises, How Holman Automotive Drives Growth

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Brian R. Bates is President and CEO of Holman Consumer Services. He started his career as a service writer intern at Holman Ford and...
content marketing

Is Content Marketing For Your Dealership?

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Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
newscast

Jeff Dyke: How Sonic Automotive handles inventory | 5 Secrets to...

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On today's CBT Newscast for Monday, May 22, 2017: How does Sonic Automotive handle inventory? – Interview with Jeff Dyke On a recent visit to Sonic Automotive’s...
electric car

Hint to electric car dealers: Charge up before the test drive...

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To Oscar Gutierrez, electric cars are a “no-brainer.” “Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and...
auto dealers

WardsAuto: Auto Dealers Who Master New Rules Will Win

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The auto industry works hard to understand consumers, including why, where, when and how they shop. The problem is consumers keep changing the rules. Today,...