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Service: The Powerful Marketing Tool!
As a dealership, you have a unique opportunity to market to your customers. And it’s sitting right there in your dealership. What could that...
How Dealers Can Combat the Expensive Auto Loan Fraud Trend |...
On today's CBT Newscast for Monday, September 25th, 2017:
CBT Automotive Roundtable
CBT's CEO Jim Fitzpatrick sits down with dealers and managers from four high-volume Atlanta...
How Machine Learning and AI are Boosting Marketing Efficiency and Slashing...
In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...
What is a Pre-Delivery Inspection?
Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles,...
New Legislation Increases Discussions About Consumer Safety In Regards to Self-Driving...
New Technologies Bring Opportunity And Concerns
Do you remember the first iPhone? What were your thoughts the first time you sat down to use the...
Larry Dorfman: Why listening to customers is more important than ever...
On today's CBT Newscast for Thursday, September 21st, 2017:
Larry Dorfman: Why listening to customers is more important than ever
"The auto industry needs to get...
The Future is Electric Vehicles, According to These Carmakers and Economists
Electric cars have been a niche market since their arrival. Even as the best-selling electric car to date, the Nissan LEAF sold just 14,006...
LotLinx Names John Gottschalk Senior Vice President of Client Relationships
CHICAGO -- LotLinx, the leading VIN specific digital marketing solution for car dealers, announced Monday that John Gottschalk has been named Senior Vice President,...
5 Ways to Add a Personal Touch to Sales
Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are...
Why Salespeople Resist Change and What to Do About It
When a dealership decides to change technologies, the transition can be hard on everyone. Those changes seem to be especially difficult, though, for dealership...