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customer service

Service: The Powerful Marketing Tool!

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As a dealership, you have a unique opportunity to market to your customers. And it’s sitting right there in your dealership. What could that...
newscast

How Dealers Can Combat the Expensive Auto Loan Fraud Trend |...

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On today's CBT Newscast for Monday, September 25th, 2017: CBT Automotive Roundtable CBT's CEO Jim Fitzpatrick sits down with dealers and managers from four high-volume Atlanta...
machine learning

How Machine Learning and AI are Boosting Marketing Efficiency and Slashing...

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In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...
PDI system

What is a Pre-Delivery Inspection?

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Pre-delivery inspections (PDI) are exactly as they sound, a full inspection of a vehicle to assess its readiness for the road. With new vehicles,...
self-driving cars

New Legislation Increases Discussions About Consumer Safety In Regards to Self-Driving...

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New Technologies Bring Opportunity And Concerns Do you remember the first iPhone? What were your thoughts the first time you sat down to use the...
newscast

Larry Dorfman: Why listening to customers is more important than ever...

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On today's CBT Newscast for Thursday, September 21st, 2017: Larry Dorfman: Why listening to customers is more important than ever "The auto industry needs to get...
electric cars

The Future is Electric Vehicles, According to These Carmakers and Economists

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Electric cars have been a niche market since their arrival. Even as the best-selling electric car to date, the Nissan LEAF sold just 14,006...
John Gottschalk

LotLinx Names John Gottschalk Senior Vice President of Client Relationships

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CHICAGO -- LotLinx, the leading VIN specific digital marketing solution for car dealers, announced Monday that John Gottschalk has been named Senior Vice President,...
social media

5 Ways to Add a Personal Touch to Sales

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Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are...
training

Why Salespeople Resist Change and What to Do About It

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When a dealership decides to change technologies, the transition can be hard on everyone. Those changes seem to be especially difficult, though, for dealership...