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How to Give Millennials the Best Dealership Experience
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...
When are Millennial shoppers going online to shop? | Drivers Can...
On today's CBT Newscast for Monday, October 23rd, 2017:
When are Millennial shoppers going online to shop?
Due to the amount of data accumulated in the...
Are OEMs Cutting Out the Dealer?
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in...
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience for customers, especially when everything about the process can be done on a mobile device?...
How Facebook Messenger gets around car buying barriers | WardsAuto:Â Three Ways...
On today's CBT Newscast for Thursday, October 19th, 2017:
How Facebook Messenger gets around car buying barriers
How do you create a barrier-free car buying experience...
Why do Most Digital Marketing Managers Fail?
I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they...
How to succeed in the current economy, starting with F&I
We always hear the phrase, "dealers need to prepare for the future." I'm sure your dealership would have differing opinions on tips, trends and...
Speak Your Customers’ Language
Not long ago doctors typically talked to their patients in professional jargon, using terms that were hard for average people to understand. The hapless...
Electric Vehicle Prices Remain High as Demand Increases
Oil Companies Are Concerned About EV Gains
Ten years ago, it was difficult to imagine a day when oil producers would be concerned about vehicles...
Jeremy Anspach: What the future of digital marketing looks like
Last week, PureCars acquired Showroom Logic. In a move that benefits both, the two digital advertising technology companies will now serve the automotive community...