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Improving Your Fixed-Ops Marketing
Fixed ops is a big topic, so are you marketing your fixed ops department the right way? Glenn Pasch has several suggestions on improving...
Hint to electric car dealers: Charge up before the test drive...
To Oscar Gutierrez, electric cars are a “no-brainer.”
“Like, seriously,” he said, his arms outstretched, an incredulous look on his face. “You can drive and...
Why Valuing Every Stakeholder Impacts Your Dealership | Auto Dealers Who...
On today's CBT Newscast for Friday, May 19, 2017:
Why Valuing Every Stakeholder Impacts Your Dealership
Stakeholders in a company aren't just those who invest in...
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV
TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating.
There has been no shortage of bad headlines for television networks over the...
Internet Leads with Joe Webb (Part 2)
On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a...
The Keys to a Successful Family Business – Stacey Ellis Hodges,...
Since 1971 the Jim Ellis Automotive Group has brought its customers and community the best their family has had to offer. Now enlisting help...
Understanding the Needs of Female Customers
Women made up more than 65% of customers coming into our service departments in 2016 and they are more likely to be loyal to...
WardsAuto: Instant Income Verification Could Improve Sales Process for Consumers
This year could see U.S. auto sales decline for the first time since the industry emerged from the 2009 recession, meaning automotive lenders and...
5 quick fixes for your web design
It’s easy to put content on a webpage—about as simple as writing an email. But the question of how to arrange that content, and...
Bridging the Millennial Gap Through Better Service
The Millennial has proved to be an elusive customer for dealership service departments, as evidenced by low rates of retention and loyalty. This generation...