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What dealers can give customers they can’t get from F&I online...
On today's CBT Newscast for Friday, November 10th, 2017:
What dealers can give customers they can’t get from F&I online
At conferences, summits, and conventions, speakers...
Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer...
What’s Up with Tesla? – $619 Million Loss Reported in The...
Brené Brown, a research professor at the University of Houston Graduate School of Social Work, once said “There is no innovation and creativity without...
Is Service Employee Churn Killing Car Sales?
The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in...
Luxury Trims and Add-Ons Boost Your Bottom Line
New car sales have been affected significantly by low gas prices and an influx of SUV and truck sales. From 2015 to 2016, new...
Three Takeaways From AutoNation’s New Partnership With Waymo
Waymo’s Journey From Project To Company
Waymo has had a long journey from Google side project to its own viable company. In 2009, Google began...
Are Your Personal Biases Hurting Your Business?
The top salesman was promoted to new car sales manager. It seemed like a good decision at the time. But within 90 days most...
Think You Can Hold a Creative Competitive Advantage?
There’s a belief among many in the industry that “innovative” dealers can somehow gain and hold a marketing or technological advantage over their competition....
5 Strategies to Increase Your Confidence as a Sales Professional
There are many experts out there who will teach you how to be confident, but at the end of the day, confidence comes from...
Addressing High Turnover: Five Ways Dealers Can Attract And Retain Millennial...
We live in a world ruled by technology, but people are still essential to the car buying process. The most valuable component of any...