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service drive

Service Drive: Are you Talking in Terms the Customer Understands?

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If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking...
fixed-ops

What a Diagnostic Fee Actually Costs You

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On this week's edition of the Weekly Tune-Up, Becky Nixon talks about diagnostic fees and what they actually cost you in your service department. Whenever...
new dealership

A New Type of Dealership that Benefits the Consumer

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The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
video marketing

A Primer on Video Email Marketing: Easy to Do, But the...

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You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not...
artificial intelligence

AI for Dealerships: Futuristic Tools to Improve Sales Right Now

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If your dealership has been hearing a lot about artificial intelligence, or AI, you’re in good company. The term crops up a lot, especially...
female customers

Tune in and Profit – Female Customers Communicate Differently Than...

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It’s been said that the most important numbers in any business can’t be known. That is. you won’t know the number of customers who...
efficient

WardsAuto: Three Easy Steps for a More Efficient Dealership

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Selling cars is getting tough, and dealers increasingly are focusing on the fixed-ops part of the business – the parts and service side that...
internet leads

Internet Leads with Joe Webb (Part 3)

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On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a...
content marketing

Is Content Marketing For Your Dealership?

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Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
follow-up

5 Secrets to Mastering Sales Follow-Up

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We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line...