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Service Drive: Are you Talking in Terms the Customer Understands?
If you have ever been on a computer support call with someone who is totally immersed in the world of technology and is speaking...
What a Diagnostic Fee Actually Costs You
On this week's edition of the Weekly Tune-Up, Becky Nixon talks about diagnostic fees and what they actually cost you in your service department.
Whenever...
A New Type of Dealership that Benefits the Consumer
The old way of selling cars is old hat. A trip to the local shopping mall demonstrates the new trend in buying, which is...
A Primer on Video Email Marketing: Easy to Do, But the...
You may have heard by now that video email marketing increases engagement and delivers better results than traditional email marketing. If you're still not...
AI for Dealerships: Futuristic Tools to Improve Sales Right Now
If your dealership has been hearing a lot about artificial intelligence, or AI, you’re in good company. The term crops up a lot, especially...
Tune in and Profit – Female Customers Communicate Differently Than...
It’s been said that the most important numbers in any business can’t be known. That is. you won’t know the number of customers who...
WardsAuto: Three Easy Steps for a More Efficient Dealership
Selling cars is getting tough, and dealers increasingly are focusing on the fixed-ops part of the business – the parts and service side that...
Internet Leads with Joe Webb (Part 3)
On Today’s episode of The Tom Stuker Show, Tom chats with Joe Webb, Founder DealerKnows about online leads including methods of follow-up, building a...
Is Content Marketing For Your Dealership?
Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and...
5 Secrets to Mastering Sales Follow-Up
We all know how important follow-up is. It could be the one deciding factor that helps make your dealership a top of the line...