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advertising

Advertising Violations: Easy To Find And Hard To Defend Against

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There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you...
DealerSocket - CRM

Using CRM to Get a Raise

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Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise...
self-branding

Self-Branding for Car Salespeople

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Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple...
dealership competition

Three Ways to Stay Ahead of Your Competition

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Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However,...
self-driving cars

Self-Driving Cars: Are Consumers Ready to Give Up the Wheel?

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The future seems bright for self-driving cars. A few years ago, the public was wondering if vehicles fueled by electricity were even possible. Now,...
newscast

Best-selling author Rory Vaden discusses your dealership’s most expensive cost |...

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On today's CBT Newscast for Tuesday, November 28th, 2017: Best-selling author Rory Vaden discusses your dealership's most expensive cost Procrastination is the most expensive invisible cost...
car buying

Safety, Connectivity, and Infotainment: 2018 Car Buying Trends

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2016 was the start of the sports-utility-vehicle and crossover takeover, and 2017 represented the complete infiltration. Consumers were interested in vehicles that were larger,...
Wolfe Automotive

Taking A Different Path to VP

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At the age of 23, Casey Copeland was on an upward trajectory as an entrepreneur. Then in 2007 when the economy crashed, the online...
marketing

Demand More from Your Ad Agency Partners

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New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...
auto sales

Can Q4 Boost Auto Sales to 2016 Record Numbers?

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2017’s auto sales have been a wild card compared to the previous two years. 2015 and 2016 ended on high notes with over 17...