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Bitcoin

Should Your Dealership Prepare to Accept Bitcoin in 2018

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Currency has rapidly evolved over the years. From coins to cash, and then cash to plastic consumers have a variety of ways they can...
digital retailing

How to Become a Digital Retailer In 2018

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From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...
car buying

How to Be a 100 Percent Intelligent Dealership

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We have been hearing a lot lately about the use of Artificial Intelligence (AI) when it comes to engaging with Automotive Sales Customers. I...
AIADA

Why AIADA’s Chairman is Optimistic about Auto Dealerships

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As chairman of the American International Automobile Dealers Association (AIADA), Paul Ritchie has access to lots of data about the future of the car...
Dealer.com

Selling Quality Inventory by Increasing Your Consumer Reach

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According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that...
digital retailing

Digital Retailing: Disconnects and Opportunities

You count yourself as a progressive dealer, a champion of trends, with an eye on streamlining your process and creating a customer-first experience. You...
cybersecurity

The Threat of Cybersecurity Breaches: Four Ways Dealers Can Protect Customer...

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Do you have credit card information stored on your computer? Have you ever opted to have your passwords remembered on your browser? Did you...
car ownership

The Fair Flexible Model of Car Ownership

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Jim Fitzpatrick sits down with Georg Bauer, Co-Founder and President of Fair, a Fintech startup, to discuss auto finance and the Fair flexible model...
Holiday Sales

Maximize Your Holiday Sales Marketing

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As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

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As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still...