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factory maintenance

Is Factory Maintenance Affecting Hours Per RO?

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With all the technical innovations now available in the modern automobile, it stands to reason there would be a corresponding effect on the maintenance...
Longevity of Customer Vehicles

Improve Your Bottom Line by Improving the Longevity of Your Customer’s...

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A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number...
regulation and compliance

Mired in Regulation. Vital Information about Compliance

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When it comes to compliance, significant attention has been paid to the Consumer Financial Protection Bureau (CFPB). And while this is all well and...
fuel efficient

8 in 10 Americans Want More Fuel Efficient SUVs and Trucks

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Fuel economy remains the top vehicle attribute that has the most room for improvement, according to a nationally representative survey of Americans by Consumers...
Hispanic Market

Impactful ways to tap into the Hispanic market

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Hispanics account for more than 20% of the population (ages 10-39). This year, Hispanics will purchase nearly two million new vehicles. How can your...
virtual reality

A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored

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It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3...
salesman confidence

What Experienced Car Sales People Know About Confidence

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Experienced salesperson, this article is not for you. You don’t need it, because you’ve learned how to maintain your confidence level. You know a...
marketing

5 (Quick & Easy) Marketing Tactics to Implement at your Dealership

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Sometimes you just want some simple ideas to help drum up sales, not an academic thesis on marketing or a lecture on advertising. Here...
newscast

How to get the results you want from your sales team...

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On today's CBT Newscast for Monday July 10th, 2017: How to get the results you want from your sales team Are you getting the results you...
close the deal

5 Solutions to Close the Deal

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Way too many salespeople spend too long selling and too little time closing. These two things—selling and closing—are completely different arts and you need...