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A Dealer can spend large amounts of money and energy on marketing campaigns, website development, and consumer-friendly technologies often overlooking other areas that produce...

Almost 2 years ago, I wrote an article discussing the death of static lead forms. Although they were (and still are) being used by...

The typical dealer spends thousands of dollars a month on advertising. The car deals, the service department coupons, the parts specials…you see them in...

  On today's CBT Newscast for Wednesday, February 28th, 2018: Connecting with Your Customers Instantly Has Become a Vital Factor for Sales Denise Chudy, General Manager of...

The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat....

Ford Motor Company sent a strong message to employees and the public this week, sending one of its top executives packing after investigations revealed...

Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...

  CBT News Contributor Sally Whitesell, Founder, and CEO of SW Service Solutions, Shares Training Tips for your team using strategies that are relevant and...

Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...

Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers....