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Gee Leung Joins LotLinx as Chief Operating Officer

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CHICAGO, January 17, 2018 -- LotLinx, the industry’s #1 Automotive AI, today announced Gee Leung has joined the Company as Chief Operating Officer. Leung has been a trusted advisor to hundreds...
direct mail

Integrating Direct Mail with Digital Targeting

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With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being...
newscast

Do amenities help retention or do they not matter? | Why...

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  On today's CBT Newscast for Tuesday, January 16th, 2018: Do amenities help retention or they don’t matter? Some dealers said they have the type of store...
execution

Execution Plan: How to Buckle Down to Achieve Your Goals

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The sales game is constantly changing. New products, marketing ideas and technology solutions continue to flow into the market, pulling dealership decision-makers in several...
digital marketing

Five Marketing Metrics Dealers Should Pay Attention To

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In the midst of managing customer service, the finance process, service departments, and overall dealership operations, it is easy for marketing to fall by...
search engines

Is Your Website Scaring Customers Away? 8 Issues to Fix Right...

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If your dealership website is receiving plenty of visitors but few conversions, then apparently there's a problem. All the traffic in the world is...
Gen Z

The Arrival of Generation Z: Four Insights into Their Buying Habits

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In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports....
price transparency

When Price Meets Context: The Impact of Price Transparency

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In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in...
online reviews

Your 2018 Plan to Conquer Online Reviews

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Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are...
sales staff

It’s Not About Volume: Make it happen with what you’ve got!

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John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that...