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Display Ad Design Best Practices for The Automotive Industry
With over 179 billion U.S. dollars generated in 2016, it’s no surprise that the U.S. is a global leader in the advertising industry, followed...
What are the “fundamentals” when it comes to F&I? | This...
On today's CBT Newscast for Monday, October 30th, 2017:
Becky Chernek: What are the “fundamentals” when it comes to F&I?
Remember those things you used to...
Increased Transparency in F&I
The F&I department is often one of the most lucrative profit centers in an auto dealership.
This fact is not lost on the increasingly sophisticated...
Creating a Seamless Process between Sales and F&I (Part 2)
On this week's episode of F&I Today, Becky continues her conversation with Joe Lescota to discuss dealer used-car trends and how to create a...
What to Include in Your Dealership’s E-Newsletter
E-newsletters are simply as they state, electronic newsletters. Charitable organizations, businesses, religious bodies, clubs, and societies have all been known to use e-newsletters frequently....
Handling Service Dept. Phone Calls
Automotive service industry experts estimate that service departments lose 25-35% of their customers every day from unanswered or poorly handled phone calls. In this...
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Is it Time for Compliance Training — Again?
Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If...
Techs: Job Satisfaction Equals Increased Service Revenues
It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting...
How to Give Millennials the Best Dealership Experience
Who Are Millennials?
This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious,...