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Finding Balance Between Modern Marketing and Traditional Customer Service
Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer...
Steve Stauning: Goals with website leads
You spend a lot of money on advertising and marketing, but when it comes to driving potential car-buyers to your website, what's the ultimate...
When it comes to leads, your website has two goals |...
On today's CBT Newscast for Wednesday, November 8th, 2017:
Steve Stauning: When it comes to leads, your website has two goals
You spend a lot of...
The Best Way to Do an Employee Survey
You can’t just place a suggestion box in the lunch room and expect to learn anything from it. The box shows employees that you...
Is Service Employee Churn Killing Car Sales?
The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in...
Increasing Consumer Engagement and Trust: Five Ways Dealers Can Support Their...
According to a 2015 Nielson Global Corporate Sustainability Report, 66 percent of consumers are willing to spend more money with a company that has...
Your Next F&I Manager – Internal, External, or ‘Out of the...
Finding the right new hire is always a challenge, especially in the F&I department at your dealership. Do you promote from within? Do you...
Three Takeaways From AutoNation’s New Partnership With Waymo
Waymo’s Journey From Project To Company
Waymo has had a long journey from Google side project to its own viable company. In 2009, Google began...
Sales to Service Handoff, then Back Again
Do you keep track of your customer defection rates? It’s one of the more unpleasant numbers to monitor, but perhaps the most important statistic...
The Move Toward Digital Transactions: 4 Ways Dealers Can Embrace A...
According to a study by ACI Worldwide, 56 percent of bills were paid online in 2016. Over 50 percent of Millennials, Gen Xers, and...