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Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical...

Every dealership is set up the same way…sales, service, parts, and F&I all operate as their own separate departments. Each has a unique part...

If Facebook were a country, its population of two billion would make it the largest in the world. Similar to Google’s internet domination, when...

With the rise of social media and social stars, it was inevitable that a perfect platform for advertising would be created. The Millennials and...

The retail automotive industry has traditionally relied on the practice of hiring people with previous experience in both the sales and service departments.  Though...

Having a blog can greatly increase your dealership’s visibility as well as increase the connection level between you and your customers. It’s a great...

Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to...

Twenty years ago a F&I manager was one of the most respected and sometimes feared person at the dealership. They could make or break...

With the increasing number of transactions happening online every day, it’s becoming easier for companies to quantify their customer’s shopping experience. Customers are more...

Dealers lose the majority of their hottest leads within the first 15 seconds of each call. The culprit? Poor phone routing. It’s a common misconception...