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The government regulation process is forever fluid and unpredictable, but auto dealers caught a break with the Senate’s new tax reform bill. On December...

One of the hardest positions to hire for, train and keep in an automotive dealership is a digital marketing manager. Owners spend thousands and,...

Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you...

There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you...

Do you know anyone who would not say that they would like to make more money? I know I don’t! This does not surprise...

Competition is the catalyst that makes the world go around. It promotes innovation, stifles complacency, and brings out the best in our businesses. However,...

The old saying that “practice makes perfect” is often attributed to America’s second President, John Adams.  Whether or not he was the first to...

There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these...

The silent crisis can take place when there is a lack of clear communication from the leadership level down when it comes to goals...

New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...