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Website Analytics

How to Get Accurate Dealer Website Analytics Reports

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Is there a large discrepancy between your website analytic reports and Google analytics? Brian explains the impact and how to correct it.     Video Transcription Our Tip of...
cybersecurity

The Threat of Cybersecurity Breaches: Four Ways Dealers Can Protect Customer...

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Do you have credit card information stored on your computer? Have you ever opted to have your passwords remembered on your browser? Did you...
Holiday Sales

Maximize Your Holiday Sales Marketing

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As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...
trial close

Getting the Customer to Like You to Close the Deal

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You have a separate agenda from your potential buyers.  You want to sell a car right now. They, in the meantime, don’t even know...
brand values

Benefits of a Customer’s Seal of Approval

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Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are...
mobile marketing

Mobile Marketing Opportunities For Auto Dealerships

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As it nears the end of 2017, the average age of kids getting their first phone is ten years old. Though radio marketing is still...
buyers

How to Get Buyers to Visit Your Dealership between Purchases

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Repeat buyers are the basis of success for any auto dealership. You spend a lot of advertising dollars to attract new buyers to your...
online

5 Ways to Win Online

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I’m often asked at dealerships, seminars and 20 Group meetings what is the key element of success for selling cars online. My answer is...
driverless vehicles

The Unintended Impact of Driverless Vehicles

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Fully autonomous vehicles are likely hitting a dealership showroom near you long before you thought possible.  The reason why this is likely occurring sooner...
maserati

Why Maserati and other manufacturers may want to skip the dealer

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A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking...