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Dealers May Never Have Seen TV Ad Time Competition Like Next...
In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO
Sebastian Junger’s 1997 book “The Perfect Storm” describes...
The Huge Cox Buyout Of Dealertrack: What It Means To Dealers
Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA
The price tag for Cox Automotive Inc.’s planned...
