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service drive value

Help Your Customers See the Value in Your Service Drive

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If you happen to be someone who grew up in the days when grocery stores gave S&H Green Stamps, Plaid Stamps or Top Value...
Gen Z

The Arrival of Generation Z: Four Insights into Their Buying Habits

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In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports....
newscast

How to successfully cater to younger employees | Will automakers push...

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  On today's CBT Newscast for Tuesday, January 9th, 2018: How to successfully cater to younger employees As a generation, they have been called everything negative you...
cross-cultural selling

Cross-Cultural Selling in Retail Automotive

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Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us...
sales staff

It’s Not About Volume: Make it happen with what you’ve got!

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John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that...
service advisor

Proper Training Processes for a New Service Advisor

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The service department front line is a pivotal position in the dealership. Staff there have the ability to create loyal customers or repel your...

Service Retention: How online culture is slowly killing your service drive...

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Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want...
service drive

How to Entice More Service Drive Customers with Targeted Messages

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You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you...
marketing videos

7 Ways to Create a Trending Marketing Videos

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With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the...
coupon promotions

Should We Use Coupon Promotions in the Service Drive?

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In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon...