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Help Your Customers See the Value in Your Service Drive
If you happen to be someone who grew up in the days when grocery stores gave S&H Green Stamps, Plaid Stamps or Top Value...
The Arrival of Generation Z: Four Insights into Their Buying Habits
In the last ten years, the story has been about Millennials. Their wants, buying habits, and beliefs have inspired numerous studies and news reports....
How to successfully cater to younger employees | Will automakers push...
On today's CBT Newscast for Tuesday, January 9th, 2018:
How to successfully cater to younger employees
As a generation, they have been called everything negative you...
Cross-Cultural Selling in Retail Automotive
Today’s multi-cultural society is a discussion many Americans are having and regardless of which side we are on in this conversation, most of us...
It’s Not About Volume: Make it happen with what you’ve got!
John, a seasoned F&I manager, asked the question: “When business slows down, how do I get through the lean periods?” The answer to that...
Proper Training Processes for a New Service Advisor
The service department front line is a pivotal position in the dealership. Staff there have the ability to create loyal customers or repel your...
Service Retention: How online culture is slowly killing your service drive...
Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want...
How to Entice More Service Drive Customers with Targeted Messages
You can make money with coupons with the right customer messaging and targeted marketing. It is easier to learn than it sounds. if you...
7 Ways to Create a Trending Marketing Videos
With the continuous advancement and reliability of social media platforms and online media content, it’s no surprise that video content creation has become the...
Should We Use Coupon Promotions in the Service Drive?
In a general sense coupons are a great way to boost sales and generate buzz around a particular product or service. A successful coupon...